External

As part of the Strategic Business Plan, you have been asked to:

• • Identify and analyze the major driving forces for change in the external environment of the motorcycle industry.

• • Analyze the dynamics of competition using Porter’s Five Forces Model of Competition. Correctly assess the dynamics of competition.

 

• • Provide at least three statistics about the size of the motorcycle industry such as revenue, growth rate, number of units sold by manufacturer/country, etc.

• Summarize the strategic issues firms in this industry face and identify their biggest threats.

This section should be titled “The Analysis of H-D’s External Environment.”

Part II – Internal

Financial

Gather the financial information necessary to do a complete ratio analysis and the BSC key metrics information.

If you were going to create a BSC, what would be the key metrics you would measure in each of the four BSC areas:

• Financial
• Customer
• Internal Business Process
• Learning and Growth

Perform a ratio analysis using H-D’s five-year financial performance. Interpret the meaning of the ratios and financial performance.

This section should be titled “The Analysis of H-D’s Current Strategy: Two Views.” Be sure to include the ratio analysis. You may also include other graphics to support your narrative.

Competitors

Based on your analysis, you must decide which two competitors present the biggest competitive threat to H-D.

Perform a financial ratio analysis for the competitor after looking at trends in financial performance over five years, and compare the trends to industry averages.

Be sure you have a clear ranking of the industries’ competitors.

This section should be titled “Competitor Analysis.” Be sure to include the financial ratio analysis. You may also include other graphics to support your narrative.

business plan
Order Description
a business plan for a bar based in London
where the rent is between 2-3 thousands pounds a month. that can possible in future be a chain

BUSINESS PLAN STRUCTURE
Business Name and Address:

____________________________________________________________

____________________________________________________________

____________________________________________________________

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Proprietor’s Name and Address:

____________________________________________________________

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____________________________________________________________

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Business Form:

___________________________________________________________

Business Activity:

____________________________________________________________

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Vision and Mission statement:

____________________________________________________________

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PEST analysis:
Government support and rules and regulations:
Rationale for launching the business:

____________________________________________________________

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Market Size and Growth:

____________________________________________________________

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Selection of Location with reasons thereof:

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Proposed Customers:
Competitor Analysis:

Name Strengths Weaknesses

Self Analysis:

Strengths Weaknesses
Competitive Advantages:

____________________________________________________________

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____________________________________________________________

____________________________________________________________

____________________________________________________________

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Advertising and Promotion Strategy:

____________________________________________________________

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Pricing Strategy:

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Various sources of finance available and the source selected by you with rationale.

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Key People and Job Functions:

____________________________________________________________

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FINANCIAL PLAN

I. Sources of funds:

Loan –
Self – Cash

Self – Assets

II. Funding requirement/Applications:

Fixed Assets:
Formation expenses:

Working capital:

Stock:

III. Fixed Assets:
a. Machinery and Equipment:

No. Machinery/Equipment Price + Taxes Qty. Total Value
Required

b. Premises:
____________________________________________________________

____________________________________________________________

____________________________________________________________

____________________________________________________________

____________________________________________________________
c. Raw Material (Stock)

No. Item-Type Qty. Total Value
(Monthly/Annual) (Monthly/Annual)
d. Formation Expenses:

e. Working Capital for Expenses (and the period for):

IV. Product/Service Information (Sales forecast):

No. Item Quantity Projected sale
produced/Month /Month in value
V. Key People and Job Functions and Salary:
____________________________________________________________

____________________________________________________________

____________________________________________________________

____________________________________________________________
VI. Key financial assumptions:
____________________________________________________________

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Financial Highlights

(for the first 12 months)

Year 1 Year 2 Year 3 Year 4 Year 5

Turnover:

Profit:

Break even:

GP %

NP%

ROE%

ROCE%

Projected growth of turnover

Projected growth of NP

Gearing

Interest coverage

Forecast Income Statement
Business ____________________________________ Period : Five
years

Year 1Year 2 Year 3 Year 4 Year
5
Sales:
Less direct (variable) costs
Materials
Direct wages
Other

Total direct costs
Operating profit
Fixed costs (overheads):

Profoit before interest and tax

Interest

Profit before tax

Taxation

Profit after tax

Forecast Cash flow Statement
Business ____________________________________ Period : Five
years

Pre- Year 1 Year Year Year Year
operating 2 3 4 5
period

Cash Receipts
Cash Sales
Collection form debtors
Capital
Loan
Others

Cash Payments
Cash Purchases
Payment to creditors
Capital expenses:
Revenue expenses:

Net cash flow
Opening cash
Overdraft or short term
borrowings
Closing cash

Monthly Cash Flow Forecast

Month 1 2 3 4 5 6 7 8 9 10 11 12
Sales
Volume

Value

Receipts
Sales-cash
Sales-debtors
Capital introduced
Grants, loans etc
Total (X)
Payments
Materials

Wages/salaries

Electricity

Telephone

Advertising

Insurance

Transport/travel

Stationery/postage

Repairs/renewals

Local taxes

Professional fee

Other __________

Capital purchases

Loan repayments

Drawings/dividends

Total (Y)

Cash Balances
Cash Flow (X) –
(Y)
Opening Balance

Closing Balance
Forecast Balance sheet

Business ____________________________________ Period : Five years

Year 1 Year 2 Year 3 Year 4 Year
5

Non Current Assets

Current Assets

Total Assets

Capital:
Non Current Liabilities:
Current Liabilities:
Total: Capital + Liabilities:
Sensitivity Analysis: (both positive and negative with detailed explanations like how will you over come negative factors):

1. Based on Sales:

2. Based on Direct cost:
3. Based on Indirect/fixed cost
4. Based on all the above factors:
Long term Strategy: